Privacy Policy.

Effective Date: 1 October 2023

About This Policy

Aptura ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website aptura.au or engage with our services.

Information We Collect

Information You Provide

Contact Details: Name, email address, company name when you contact us via email
Project Information: Details about your project requirements and business needs
Communications: Records of email correspondence and interactions

Information Automatically Collected

Website Analytics: Page views, session duration, referral sources, and user interactions via Vercel Analytics (always active, privacy-friendly, no cookies) and Google Analytics (only with your consent)
Performance Data: Site loading times and performance metrics via Vercel Speed Insights
Technical Information: Browser type, device information, IP address (anonymised for Google Analytics), and general location data
Search Data: Anonymous search queries performed on our blog are processed locally in your browser using FuseJS and no search information is collected or stored

Note: Google Analytics will only collect data after you explicitly accept analytics cookies through our cookie consent banner. Until you accept, no Google Analytics tracking occurs.

Third-Party Services

Our website uses the following external services that may collect data:

Vercel Analytics: Website performance and anonymous usage analytics
Google Analytics: Website usage analytics and visitor behavior
Font Services: Google Fonts for typography (may collect anonymous usage data)
CDN Services: For JavaScript libraries including AlpineJS and FuseJS (may collect anonymous usage data)

How We Use Your Information

We use collected information to:

Respond to your enquiries and provide requested services
Improve our website performance and user experience
Analyse website usage to enhance our content and services
Comply with legal obligations

Information Sharing

We do not sell, trade, or rent your personal information. We may share information:

With our trusted service providers (Vercel for hosting and analytics, Google for analytics)
When required by Australian law or legal process
To protect our rights, property, or safety
With your explicit consent

Data Storage and Security

Location: Data is processed in Australia and may be stored on servers in Australia or overseas (including USA for hosting and analytics services)
Security: We implement appropriate technical and organisational measures to protect your personal information
Retention: Email communications are retained for business purposes and deleted when no longer needed

Your Rights

Under Australian Privacy Law, you have the right to:

Access your personal information we hold
Request correction of inaccurate information
Request deletion of your information (subject to legal requirements)
Withdraw consent for marketing communications
Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

Cookies and Tracking

Cookie Consent

We use a cookie consent management system that gives you control over which cookies we use. When you first visit our website, you'll see a consent banner allowing you to:

Accept all cookies
Reject optional cookies (only essential cookies will be used)
Manage individual cookie preferences

Important: Analytics cookies are disabled by default and will only activate after you explicitly accept them. You can change your preferences at any time by clearing your browser's local storage or managing cookies through your browser settings.

Types of Cookies We Use

Essential Cookies (Always Active):

cc_cookie: Stores your cookie consent preferences in your browser's local storage. This cookie is necessary for the website to remember your cookie choices.

Analytics Cookies (Opt-In Only):

_ga: Google Analytics cookie that distinguishes unique users (expires after 2 years)
_gid: Google Analytics cookie that distinguishes users (expires after 24 hours)
Vercel Analytics: Anonymous, privacy-friendly analytics that doesn't use cookies

Advertising and Social Media Cookies:

We don't use any advertising or social media tracking pixels

Google Analytics Consent Mode

We implement Google Analytics 4 with Consent Mode v2, which means:

Analytics tracking is denied by default until you accept cookies
Your IP address is anonymised
No analytics data is collected without your explicit consent
If you decline analytics cookies, Google Analytics will not track your visit

Managing Your Cookie Preferences

You can control cookies in several ways:

Cookie Consent Banner: Use the consent banner that appears on your first visit to accept or reject cookies
Browser Settings: Configure your browser to block or delete cookies
Local Storage: Clear your browser's local storage to reset consent preferences

Note that blocking essential cookies may affect website functionality.

Blog and RSS

Our blog content is publicly accessible
RSS feeds are available for content syndication
No personal information is required to read blog content
Search functionality processes queries locally in your browser without collecting or storing search data

External Links

Our website contains links to external sites. We're not responsible for the privacy practices of other websites. We encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of our website constitutes acceptance of any changes.

Contact Us

For privacy-related questions or to exercise your rights:

Email: hello@aptura.au

For complaints about privacy breaches, you can also contact the Office of the Australian Information Commissioner at oaic.gov.au.

This privacy policy complies with the Australian Privacy Act 1988 and Australian Privacy Principles (APPs).