<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Aptura - Technology Blog</title><description>Blog posts from the Aptura Technology Team in Perth, Western Australia. Insights on performance testing, cloud consulting, software development, and ICT strategy.</description><link>https://aptura.au/</link><language>en-au</language><item><title>Aptura Announces Strategic Partnership with Loadium as Official APAC Partner</title><link>https://aptura.au/blog/posts/aptura-announces-partnership-with-loadium/</link><guid isPermaLink="true">https://aptura.au/blog/posts/aptura-announces-partnership-with-loadium/</guid><description>Aptura partners with Loadium to bring world-class performance testing capabilities to Australian and APAC businesses, enabling load testing at unprecedented scale.</description><pubDate>Sat, 04 Oct 2025 00:00:00 GMT</pubDate></item><item><title>Aptura Proudly Supports the 2025 Outback Air Race</title><link>https://aptura.au/blog/posts/aptura-supporting-2025-outback-air-race-fundraising-for-rfds/</link><guid isPermaLink="true">https://aptura.au/blog/posts/aptura-supporting-2025-outback-air-race-fundraising-for-rfds/</guid><description>Aptura is delighted to announce our support of the 2025 Outback Air Race, a thrilling aviation event supporting the Royal Flying Doctor Service (RFDS). Covering 3,881 kilometres of the Australian Outback, this race aims to raise over $600,000 for essential medical services. Join us in supporting this remarkable cause and the spirit of adventure it represents.</description><pubDate>Mon, 24 Jun 2024 00:00:00 GMT</pubDate></item><item><title>More retail giants set for website outages in 2016 Christmas and boxing day sales</title><link>https://aptura.au/blog/posts/online-retailers-brace-for-christmas-website-crashes-in-australia/</link><guid isPermaLink="true">https://aptura.au/blog/posts/online-retailers-brace-for-christmas-website-crashes-in-australia/</guid><description>As Christmas nears, Australian online retailers face the risk of website crashes due to surging demand. Industry reports suggest that up to 30% may not cope, highlighting the urgent need for better performance testing and disaster recovery plans.</description><pubDate>Tue, 20 Dec 2016 00:00:00 GMT</pubDate></item><item><title>Performance Testing is more than simply trying to avoid an outage. It&apos;s critical to your brand&apos;s survival.</title><link>https://aptura.au/blog/posts/performance-issues-cost-australian-retailers-customer-loyalty/</link><guid isPermaLink="true">https://aptura.au/blog/posts/performance-issues-cost-australian-retailers-customer-loyalty/</guid><description>Performance issues and downtime in high-profile websites are causing Australian customers, especially Millennials, to abandon their carts and vent frustrations on social media. The article stresses the importance of comprehensive Performance Testing, not just for traffic surges but also for efficient cloud usage, as poor site performance can cost businesses thousands of dollars per minute.</description><pubDate>Thu, 02 Feb 2017 00:00:00 GMT</pubDate></item><item><title>Team ZIC Wins the 2025 Outback Air Race: Precision, Persistence, and Purpose</title><link>https://aptura.au/blog/posts/team-zic-wins-2025-outback-air-race/</link><guid isPermaLink="true">https://aptura.au/blog/posts/team-zic-wins-2025-outback-air-race/</guid><description>We&apos;re thrilled to announce that Team ZIC—led by Aptura founder Scott Palmer—has won the 2025 Red Planet Software Outback Air Race, completing a 6,500km journey across the Australian Outback while helping raise a record $1 million for the Royal Flying Doctor Service.</description><pubDate>Tue, 16 Sep 2025 00:00:00 GMT</pubDate></item></channel></rss>